Proposal // Website Design & Development
About
The Goal
The Overview
Investment Options
Payment Schedule
Project Timeline
Best Practices
Thank You
About
01My Approach
With a degree in Communication and Consumer Behavior from USC, I approach every project with a strong appreciation for quantitative and qualitative research. I am an expert in identifying a brand’s target audience, niche, and market value, refining messaging, marketing, and visual identity, and developing effective communication campaigns. My strategic approach ensures that your website is more than just a pretty page on the internet; it’s the bridge between your client goals and business needs.
02My Aesthetic
I have always had a knack for trend forecasting and style curation, but it’s the many years spent an in-house stylist helping companies like Reformation, Who What Wear, and My Domaine, that refined my taste and developed my proclivity for elevated, editorial design. And while custom coding a website may seem like a far departure from putting together an outfit, it’s with the same admiration for timeless, classic aesthetics that I approach all web design and development projects.
03My Expertise
As a UCLA certified Full-Stack Web Developer, I’ve built e-commerce backends, API databases, MD file generators, jQuery quizzes, speed typing apps, and more, and am proficient in HTML, CSS, JavaScript, C, jQuery, SQL, node.js, algorithm development, data structures, React, Git, MySQL, NoSQL, MongoDB, express.js, ES6, user authentication (cookies), security & session storage, AJAX, OOP, MVC architecture, DNS management, backend data management & analysis, and more. If you dream it, I can build it.
The Goal
A well designed & developed website is an indispensable tool for any brand, business, or idea. But a good website is more than just strong copy, beautiful typography, and eye-catching animations.
With strategic design and creative custom coding solutions, my goal is to craft a website that consciously curates Fusilli’s digital presence and seamlessly guides your audience through a meaningful, symbiotic experience.
The Overview
Fusilli is a curly hair care brand that champions simplicity over high-maintenance rituals, helping individuals with a wide range of curl patterns embrace their natural texture by offering products that simplify hair care and inspire confidence.
As the brand’s exclusive shopping destination, the primary goal of the Fusilli website is to create an engaging digital experience that establishes your distinct brand identity and provides a seamless, user-friendly shopping journey, ensuring customers can easily explore and purchase products.
Package OneEssentials
Brand Strategy Integration
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Optimized
Copy & Content
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User Flow & Design Consistency
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Package Twostandard
Essentials + Custom Features
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Custom Product
Page
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Advanced Blog Setup
& Analytics
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Package ThreePremium
Complete Custom Development
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Digital Brand Strategy & Adaptation
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Third-Party Integrations
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To facilitate ease of payment, I’ve prepared an installment plan, detailed below. Please note that payments are based on due dates, not project milestones, to prevent delays in execution.
Payment schedule
*Dates are subject to change based on confirmed start date. A finalized payment schedule will be outlined in our contract agreement.
Project
Timeline
Website projects typically take between 4-8 weeks, depending on the scope, materials, and overall goals.
Best
Practices
Project Assets
To ensure a smooth project kickoff, I kindly request that all assets (website copy, photos, graphics, etc.) be submitted before our start date. Timely submission helps us stay on track. If there are any delays, please note that the project may need to be rescheduled and will incur a rescheduling fee.
Timely Feedback
To keep our project moving forward, I typically allow 3 business days for reviewing project designs and milestones. Consistent communication is key to a successful project, I understand that unexpected things come up. If I don’t hear back within two weeks, the project may need to be rescheduled and will incur a rescheduling fee. If an emergency arises, please inform me as soon as possible so we can adjust accordingly.
Revision Rounds
The project includes 3 reviews and 2 rounds of revisions per milestone. The following milestones are subject to review: website strategy, brand guidelines, homepage mockup, and Shopify website design & development. Should additional revision rounds be needed, I’m happy to offer them at an hourly rate.
My work hours are Monday–Friday, 10am–5pm PST, and I aim to respond to emails within 2 business days. I value your time and strive to reply sooner whenever possible, though occasional delays may occur due to unforeseen circumstances.
Work Hours
Communication
Methods
I create a custom content management system for every project via Notion, allowing you to view files, leave feedback, and track our progress in one place. My preferred methods of communication are email and Notion, though we can schedule video calls for key project milestones as needed.
Thank You
Thank you for inquiring about my services and for taking the time to review this proposal. I’d love to work together to bring your vision to life!
If you have any feedback, questions, or are ready to move forward, please email me at yasi.moshtael@gmail.com.
Kindly note that by viewing this page, you acknowledge that all intellectual property rights, including design, layout, animations, and code contained on this webpage is property of Yasi Moshtael and may not be used, copied, or distributed without explicit permission or financial compensation, pursuant to federal copyright law (Title 17, Chapter 2, Section 201-02 of the United States Code), whether registered or unregistered.
This Proposal is valid through Dec 15, 2024